Behaviour Change Barriers

Uses

Risks & contraindications

Highlighted claims

• An all-or-nothing mindset was widespread among participants, with a single dietary lapse framed as morally loaded 'cheating' that negated prior effort and discouraged continuation. — Understanding preferences for behaviour change support as part of the NHS Health Check: a qualitative study with adults from underserved minoritised ethnic communities
• Participants found ambitious targets demotivating and preferred small, incremental encouragement over fixed goal-setting. — Understanding preferences for behaviour change support as part of the NHS Health Check: a qualitative study with adults from underserved minoritised ethnic communities
• Inaccurate nutritional beliefs — such as the view that staple South Asian foods like chapati and rice are inherently fattening — drove unnecessarily restrictive dietary changes of limited cardiovascular benefit. — Understanding preferences for behaviour change support as part of the NHS Health Check: a qualitative study with adults from underserved minoritised ethnic communities
• Life pressures including mental health difficulties, disabilities, caring responsibilities, and the cost of living all shaped what behaviour change felt practically possible and safe. — Understanding preferences for behaviour change support as part of the NHS Health Check: a qualitative study with adults from underserved minoritised ethnic communities
• Fatalism — the belief that serious illness would occur regardless of current efforts — reduced the perceived value of behaviour change for some participants. — Understanding preferences for behaviour change support as part of the NHS Health Check: a qualitative study with adults from underserved minoritised ethnic communities
• Participants questioned whether incidental movement — such as carrying shopping, housework, or walking — counted toward physical activity guidelines, and recognition of these contributions was important for motivation. — Understanding preferences for behaviour change support as part of the NHS Health Check: a qualitative study with adults from underserved minoritised ethnic communities