Digital Marketing

How it works

Risks & contraindications

Comparisons

Highlighted claims

• Promotion through social media was significantly associated with higher odds of current e-cigarette or HTP use. — Exposure to electronic cigarettes and heated tobacco products’ preventive and promotional messages among schoolchildren aged 13–15 in Vietnam: a national cross-sectional study using GYTS 2022 data
• Promotional exposure increased the likelihood of using e-cigarettes or HTPs, while preventive exposure did not show a significant protective effect. — Exposure to electronic cigarettes and heated tobacco products’ preventive and promotional messages among schoolchildren aged 13–15 in Vietnam: a national cross-sectional study using GYTS 2022 data
• The article says social media promotional content is visually engaging and algorithmically rewarded. — Exposure to electronic cigarettes and heated tobacco products’ preventive and promotional messages among schoolchildren aged 13–15 in Vietnam: a national cross-sectional study using GYTS 2022 data
• The article says social media algorithms can create filter bubbles that increase vaping content exposure while suppressing health warnings. — Exposure to electronic cigarettes and heated tobacco products’ preventive and promotional messages among schoolchildren aged 13–15 in Vietnam: a national cross-sectional study using GYTS 2022 data
• Higher pocket money is described as increasing digital access and the likelihood of algorithmic targeting. — Exposure to electronic cigarettes and heated tobacco products’ preventive and promotional messages among schoolchildren aged 13–15 in Vietnam: a national cross-sectional study using GYTS 2022 data