Media Campaign
Cross-source consensus on Media Campaign from 1 sources and 4 claims.
1 sources · 4 claims
Uses
Preparation
Evidence quality
Highlighted claims
- A targeted mass media campaign will promote awareness and uptake of the upgraded low back pain helpline. — Implementation of an Australian helpline for low back pain: protocol of a type 2 hybrid effectiveness-implementation trial
- Campaign messaging will be codesigned by consumers, clinicians, researchers, partner organisations, and a media agency. — Implementation of an Australian helpline for low back pain: protocol of a type 2 hybrid effectiveness-implementation trial
- Campaign awareness will be evaluated using online panel surveys in intervention and comparison regions before and after the campaign. — Implementation of an Australian helpline for low back pain: protocol of a type 2 hybrid effectiveness-implementation trial
- The campaign may use radio, television, and social media channels. — Implementation of an Australian helpline for low back pain: protocol of a type 2 hybrid effectiveness-implementation trial